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Questionnaire Name of respondent: ____________
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Questionnaire for channel members:

Please answer the following questions in the spaces provided. These questions are based on rural marketing methods and strategies.

Q1) Do custom marketing strategies affect the growth of the company in the rural market?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement 
Q2) Does the advertising affect the sales figures of the company?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q3) Are sales promotion activities in rural areas totally different from urban ones?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q4) Is rural marketing more challenging and needs more modified products to meet the needs of rural clients?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
• Disagree xx
P5) Taking into account that in the digital form of marketing can be used in rural marketing, does this pose this as a phenomenon that restricts profit?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q6) Are rural consumers more price sensitive, the brand image not affected by low quality products?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q7) Are the aggressive rural strategies of the FMCG major HUL a threat to the possibilities of growth in rural areas?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q8) Does heavy investment in packaging affect product sales?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q9) What type of advertising is most appropriate for rural areas?
• Media and media
• Radio
• Melas / fairs
• Mural painting
• Any other (specify) ............................................ ....................
Q10) Do retailers in rural areas affect the purchasing decision of rural consumers?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q11) Do rural consumers still prefer to buy products from HAATS and Mela's because of their price-sensitive nature?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q12) Do retailers and retailers play an important role in the success of the organization in terms of product sales and profits?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
P13) "Word of Mouth" considers it to be the most reliable source of communication in rural areas, making it the most important method of advertising?
• Totally agree
• Agree
• Neutral
• Strongly Disagree
Disagreement
Q14) The most effective strategy for product promotion?
• Wall paintings
• Contact with the client
• Van Campaigns
• Event management
• Radio
• Any other (pls specify) ............................
Q15) Which company between Dabur India Ltd. and GCPL is more aggressive in its marketing in rural areas?
• Dabur India Ltd.
• Godrej Consumer Products Ltd