for doing mcom project ABOUT BRAND LOYALTY OF SAMSUNG COMPANY

I Need project on "A Study to Increase Penetration Level & Brand Loyalty among existing consumers of Samsung India Electronics Ltd" fro MBA final year.

my email id : p.kumar9407[at]gmail.com

questionnaire brand loyalty samsung

1.Gender*
Male
Female

2.Age Group*
15-19
20-24
25-29
30-34
35-40
over 40

3.Have you started using Smartphone?*
Yes
No

4.How many Smartphones do you have now?*
1
2
3
more than 3

5.Which brand of Smartphone did you purchase last time?*
HTC
Apple
Samsung
LG
Blackberry
Nokia
Motorola
Sony Ericsson
Others

6.Why do you want to buy this brand? (please choose maximum 3)*
Brand
Price
Performance
Quality
Design
Operate Platform/system
Value
Get used to /Habit
Reputation
Services

7.What is your current operating platform/system?*
Android (eg: LG, HTC, Sony Ericsson, Motorola and Samsung)
Blackberry OS (eg: Blackberry)
Apple iOS (eg: iphone 3, 3GS, iphone 4)
Symbian (eg: Nokia)
Bada (eg: Samsung, launched in 2010)
Others

8.How is your satisfaction with your current operating platform/system?*
Very Dissatisfied Dissatisfied Fair Satisfied Very Satisfied
9.How many brands do you know in the Smartphone market?*
1
2
3
more than 3

10.How often have you bought the brands in the past?*
Not at all Quite Unfrequently Fair Quite Frequently Very Frequently
11.Based on your own experience, how would you rate your satisfaction with the brand of your Smartphone?*
Very Dissatisfied Dissatisfied Fair Satisfied Very Satisfied
12.Do you agree with "I rely on the brand" ?*
Very Disagree Disagree Fair Agree Very Agree
13.Do you agree with "I trust the brand" ?*
Very Disagree Disagree Fair Agree Very Agree
14.How important do you think a brand is when you purchase a Smartphone?*
Very Unimportant Unimportant Fair Important Very Important
15.Does brand name influence your decison making in purchasing?*
Yes
No

16.How long it takes you to upgrade your Smartphone?*
less than 1 year
1 year
2 year
more than 2 year

17.Will you upgrade your Smartphone to the latest model of the same brand?*
Yes
No
I am not sure

18.What will you do if the brand of Smartphone you wish to purchase is out of stock?*
Purchase a different brand
Purchase other Smartphones from the same brand
Delay purchase till next time

19.Will you switch to other alternative brands if they offer a similar but cheaper Smartphone?*
Very Unlikely Unlikely Fair Likely Very Likely
20.Which brand do you have a strong preference?*
HTC
Apple
Samsung
LG
Blackberry
Nokia
Motorola
Sony Ericsson
Others

21.Does the Smartphone which you are using now match your need?*
Yes
No

22.Do you satisfy with your current Smartphone?*
Very Dissatisfied Dissatisfied Fair Satisfied Very Satisfied
23.How would you rate your commitment with your preference brand?*
Very Uncommitted Uncommitted Fair Committed Very Committed
24.Which are the most important factors make you purchase a Smartphone?(please choose maximum 3)*
Brand
Price
Performance
Quality
Design
Operate Platform/system
Value
Get used to /Habit
Reputation
Services

25.Do you think the image of a brand can influence the buying behaviour?*
Yes
No

26.Which one you consider as the most important point when purchase a Smartphone?*
High-quality
Lower price

27.When you plan to purchase a new Smartphone, will you try a new operating platform/system?*
Yes
No