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1) PREFACE
“Learning Categories you
& Practicing on that learning specializes you”.
With the advancement of science and technology in the modern world business
organization have been subject to changes in different ways with respect to their number,
size and complexity. The variety of goods and services, which are produced and made
available people today are many times, more than what it was earlier. The methods and
techniques of production and undergoing continuous improvement. AT the same time, the
means of transport and communication are now characterized by quality of services
unknown before. On the other hand, while the scope of business is expanding with ever
widening opportunities within and outside the country, market condit9ions are also subject
to periodic changes in customers in terms of its organizational diversities as well as
different dimensions of trade and commerce.
Progress is the continuous process. It is relative and absolute. We can not stop at
certain destination and declare that target has achieved.
The summer training program is designed to give the manager of the future, a feel
of the corporate happening and work culture. These real life situations are entirely
different from the simulation exercise enacted in an artificial environment in side of
classroom. And it is precisely because of this reason that this summer training is bridge
between the institute and the organization. Summer training program made me to
understand how theoretical knowledge will be applied in practical field.
It exactly in this context that I was privileged enough to join Maruti Suzuki India
Limited on 1st May, 2007, as a summer trainee. Which is among the INDIA’S Most seller,
world class Consumer Vehicles Manufacture, is known not only in professional
management, But alto in enlightened and progressive approach towards employee welfare
and betterment of society.
The experience that I got over the past two month has certainly provided me with
an orientation, which I believe will help me, shoulder any assignment successfully in
future.
In rapidly changing market scenario it is extremely necessary for a company to see
that their product provide complete satisfaction to their customers, by fulfilling their
needs. During this project I was out of market survey too….pertaining to find out the
market potentials and product promotions of Maruti Suzuki India Limited. I have collected
all the relevant information through survey.
In other word I used all primary and secondary data, which were available in
Maurti Suzuki India Limited’s dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and
service department, and through them to develop a COMPETITIVE STRATEGY which
could help the company to improve their share in the Consumer Vehicles in all segment
and could serve the customer in a better way, by understanding their actual need and
incorporating their views in making the vehicles up to their expectations.
I am thankful to all the people w