Mahindra and Mahindra Automotive

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About Mahindra & Mahindra

Mahindra & Mahindra Limited is the flagship company of the Mahindra Group, a multinational conglomerate based in India. It is a major manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. M&M has a global presence and its products are exported to several countries. Its tractors are sold on six continents with annual sales above 150,000 and over 1.6 million tractors sold to date.

History of Mahindra & Mahindra

The story of Mahindra & Mahindra is one that closely mirrors that of independent India. From a humble beginning to global presence, their journey has been 65 years in the making. According to Anand Mahindra, “the history of Mahindra is a microcosm of the history of India. Our company was born in 1945, infused with the ideals and aspirations of an imminently independent India, and our path closely tracked India’s path, from initial entrepreneurship, through paralysis imposed by socialism to a painstaking reinvention motivated by economic reform.”


Scorpio from Mahindra

Scorpio was a major highlight in the history of M&M. In a sense, it was for first time that they were developing a vehicle as per the customers’ needs. They had conducted a market research which indicated that there was a huge gap between the customers’ needs and their perception of M&M. They used several techniques to identify these gaps and came up with the idea of producing a world class product based on customer needs.

Middle East and Africa

M&M supplies tractors to Iran, Syria, and the United Arab Emirates in the Middle East and Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco in Africa to help mechanize farming processes and boost agricultural productivity.