Requested sir,
I am a student pursuing masters degree in commerce and I have to make project on the merger of hdfc with centirian bank of punjab, so for this purpose i need the review of literature on this topic
I would be grateful for your favourable action

HDFC Bank (Housing Development Finance Corporation) is an Indian banking and financial company based in Mumbai, Maharashtra. It has 90,421 employees  and has a presence in Bahrain, Hong Kong and Dubai. HDFC Bank is the second largest private sector lender in India by assets. It is the largest bank in India by market capitalisation as of February 2016.It was ranked 69th in the 2016 BrandZTM Top 100 most valuable global brands.

It is pertinent to briefly refer to previous studies and research in the related areas of the subject to ascertain and to fill research gaps, if any. In general, literature on financial services can be found; There are a number of books available on banking aspects such as commercial banking, loan syndication, securitisation, profitability and productivity, etc., but few studies are done on the role of technology in banking services. Uppal R.K. (2010) studies the scope of mobile banking in the Indian banking industry during 2000-2007. The study concludes that among all electronic channels, ATM is the most effective, while mobile banking does not have a strong position in the public and old private sector, but in the new private sector banks and foreign banks m-banking is Good enough with almost 50 pcs average branches that provide m-banking services. M-banking customers are also the highest in electronic banks that have a positive impact on net profits and the business per employee of these banks. Among all, foreign banks are in the first position followed by new private sector banks in providing m-banking services and their efficiency is also much higher compared to other groups. The study also suggests some strategies to improve m-banking services. Abdullah D.N.M.A. And Rozario F. (2009) study the influence of service and product quality towards customer satisfaction. We selected 149 respondents from one of the well-known hotels in Kuala Lumpur, Malaysia. Psychometric tests are performed to determine the reliability and validity of the questionnaire. The study finds a significant positive relationship between place / environment and quality of service with customer satisfaction. Although the relationship between food quality and customer satisfaction is significant, it is in the negative direction. Future researchers can focus on determining the attributes that influence customer satisfaction when cost / price is not a factor and place / environment ratios are becoming the determining factor in customer satisfaction.