I m robin. I want a working model of commerce to present in b.ed final discussion lesson
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The meteoric growth of Internet based E-commerce at the turn of the last century is
truly baffling. During the last one decade, this market space has grown in several
directions. In its first generation, it saw the emergence of portals and search engines.
However, in due course more and more organisations began to cater to the Business to
Customer (B2C) market. In the last two years, there is significant growth in the
Business to Business (B2B) segment. As several organisations began to operate in the
Internet market space, they innovated unique propositions to create value in the
process. These were either not found or difficult to replicate in the traditional brick
and mortar operation.
This course will help the students understand these unique propositions in a unified
framework. The framework is collectively referred to as "Business Models". An
Internet based business has several dimensions:
· the technology aspect primarily comprising of telecommunication, networking
and other infrastructure issues
· the software domain that includes programming languages, web page design,
customer interface and transactions management, security and privacy
management, and large scale data mining
· the management aspect that deals with the business strategies for value creation,
growth and customer development and retention
· the statutory and legal dimension that addresses various cyber laws dealing with
security, crimes etc. and government policies for nurturing the Internet based Ecommerce
This course is not designed for addressing all these issues. The course is primarily
focused on the third aspect and to a limited extent on the last one. Hence, knowledge
of software and technology issues and programming skills is not expected. However,
a preliminary knowledge of the history of the Internet and a basic skill to author a "no
frills" html document is assumed. Moreover, the course will encourage the students to
develop a basic understanding of these issues in an overall framework of Internet
based E-commerce. The students are expected to familiarise themselves with some
facts about the history of the Internet before they come for the first session of the
course. It is recommended that the students visit the web sites indicated under session
1 of the course outline.
Course objectives
The objectives of the courses may briefly be stated as follows:
ü provide a unified framework for a Business Model for Internet based E-commerce
ü explore the theoretical basis for the constituents of a Business Model
ü highlight the strategic issues an Internet based E-commerce organisation faces in
designing an appropriate business model
ü sensitise the students to the statutory and legal issues related to E-commerce