Today we are living in the in the information age. After green revolution and industrial revolution the world is witnessing the Digital Revolution or the Internet revolution. Those days are long gone when internet was beyond the reach of many, today it is fast becoming a part of our lifestyle and more and more people are increasingly using it for a wide variety of purposes. Internet has also emerged as an important medium to reach to the masses. It is one of the most effective means of providing information to a large number of people. The advertisers have realized its importance throughout the country and a big part of the advertising budget is now being allotted to it. The nature of e-advertising is quite different to that of the normal advertising and to utilize it effectively it is very important to understand the behavior and characteristics demonstrated by the internet surfers.


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