customer satisfaction questionnaire for textile company

Abstract

As far as retail industry is concern due to global developments and lifestyle changes, the retail sector business models and strategies arr changed now. An unique and holistic assessment of the benefits and challenges by experiential innovation is vital for successful retaining of the existing customers. This beyond level of customer satisfaction has leads to customer delight. It is very difficult to fulfill the customer expectations. Hence every organisation wants to delight the customer in order to retain them. Thus customer retention is directly influenced by customer satisfaction. This paperaims to explore level of satisfaction towards service features and quality of goods and services in the textile show room.