I requested to give me the questionnaire on consumer behaviour towards soft drinks for my study.

INTRODUCTION

In our modern world living pattern and life style of the people have changed a lot. Soft drinks were common preference among all the individuals with the changing life style and income levels, people are shifting their consumption patterns. Market research is based on consumer’s buying preference towards soft drinks. Soft drink is an important product item in modern society both urban and rural and becoming more popular in the consumer world. At present soft drink market is one of the most competitive markets in the world. In which crores of rupees on advertisement and other promotion activities are being spent. In India the soft drink industry is flourishing well with a wide range of brand comprising both popular international, national and regional branded soft drinks. In present investigation, the impact of globalization on brand preference of soft drinks and the factor determining the brand preference is studied.