hi
i am working on my Graduate research project so i need the questionnairs related to factors influencing the consumer buying decision towards smartphone. it would be of great help if you provide me with some samples.
thank you
hi
i am working on my Graduate research project so i need the questionnairs related to factors influencing the consumer buying decision towards smartphone. it would be of great help if you provide me with some samples.
thank you
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consumer behaviour towards smartphones questionnaire
Abstract
Smart Phones have become very popular among youths, especially students and young professionals these days. A Smartphone is not just a mobile phone, it is more than a mobile phone. Except calling and messaging one can do many other functions like internet connectivity, instant messaging on yahoo, Skype, Facebook and other social media sites, video calling, audio calling media player etc. The present study tries to explore key motivating factors which affect consumer purchase behaviour towards smart phones. The study tries to find out the motives and reasons behind using Smart Phones by the consumers. It has also been attempted to find out if there is any significant difference between male and females respondents regarding the most important criteria while purchasing Smartphone. Recent developments in mobile technologies have produced a new kind of device, a programmable mobile phone, the smart phone. Generally, smart phone users can program any application which is customized for needs. Furthermore, they can share these applications in online market. Therefore, smart phone and its application are now most popular keywords in mobile technology. Today‟s smart phone application markets host an ever increasing number of applications. The sheer number of applications makes their review a daunting task.. Apps Playground integrates multiple components comprising different detection and an automatic exploration technique for this purpose.Our evaluation shows that Apps Playground is quite effective at automatically detecting privacy leaks and malicious functionality in applications. The purpose of this paper is to present the result of a survey on the attitude and behavior of consumers toward the various types of smart phone usages such as application software, e-mail, Internet browsing, ringtones, and other mobile contents The data were
collected through survey questionnaires filled by 50 individual users across the city in Erode.
INTRODUCTION:
Most of the mobile phones nowadays are addressed as „smart phone‟, as they offer more advanced computing power and connectivity than a contemporary mobile phone. Literately, a smart phone is a handheld computer, as it is powerful enough to deliver various functionalities comparable to a computer. The releases of dual-core processors smart phone recently have further reaffirmed this assertion. Along with the smart phone fundamental capabilities to make voice call, video call, SMS, and MMS, smart phones have been repositioned as a “new information medium”. In other words, smart phones have extended list of information processing functionalities such as managing personal time schedule, accessing Internet contents, editing documents, utilizing location- awareness function, and many other exciting applications. All these functionalities are delivered through the software installed on the smart phone. It is stressing that the ever increasing importance of mobile software and other mobile contents are solicited by the prevalent of smart phone.
Methods: A sample of 70 respondents was selected from among the students of University of Lucknow and they were provided a questionnaire having 15 statements along with the demographic information. They had to rate their opinion on 7-ponit Likert scale ranging from 1= strongly disagree to 7= strongly agree with 4= neutral.
Results: Factors Analysis extracted four major factors – Product Features, Prestige, Usage and Social Influence which are responsible for shaping consumer behaviour towards Smart Phones. Significant difference was found between the responses of male and females for product features and social influence factor only.
Conclusions: Product features like price, quality, reliability, after sales service and latest features play a crucial role while purchasing Smartphone. The purchase decision is highly influenced by social groups- family friends & colleges. Having Smartphone is considered as a prestige factor now a days and consumers usually purchase Smartphone for connecting on social media sites and for playing games.
