Please make brief para for project on the topic consumer awareness amongst household...pls
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In this era of capitalism and globalization, the main objective of each manufacturer is to maximize its profit. In every possible way the manufacturers are trying to increase the sales of their products. Therefore, in the fulfillment of their purpose, they forget the interests of the consumer, and for example, they begin to exploit - overcharging, under weight, sale of adulterated and poor quality goods, misleading consumers, misleading etc. In this way being cheated to protect themselves, it is necessary to be aware of a consumer. Thus, consumer awareness means creating a awareness about the rights and duties of a consumer.
The Need and Importance of Consumer Awareness
It has often been seen that the consumer will not get the right stuff and services. It is alleged that it is sold very high value or vulnerability or low quality goods. Therefore, it is necessary to make conscious the following facts classify the need to make consumers aware:
1. To get maximum satisfaction: the income of each person is limited. He wants to buy the maximum goods and services with his income, he gets complete satisfaction with this limited adjustment only. Therefore, it is necessary that he should get the goods which are properly measured and should not be deceived in any way. They should be made aware of this.
2. Protection from exploitation: Manufacturers and vendors benefit consumers in many ways, take more price than market value, sell duplicate goods, etc. Big companies mislead consumers through their advertising. Consumer awareness shifts them from exploitation by producers and sellers.
3. Controlling the consumption of harmful items: There are many goods available in the market which harm some consumers. For example, we can take things like cigarettes, tobacco, liquor etc. Consumer Education and Awareness People should not buy goods that are very harmful to them.
4. Motivation for saving: Awareness controls people from the wastage of money and wastage and inspires them to make the right decisions. Such consumers are not attracted to sales, concession, free gifts, attractive packing etc., so that people can use their income properly and save money.
5. Knowledge about solutions to problems: Consumers are cheated due to lack of illiteracy, innocence and lack of information. Therefore it is necessary that information about their rights should be provided to them so that they can not be deceived by the producers and the sellers. Through consumer awareness, they are also known for action of law so that they can solve their problems.
6. Build healthy society: Every member of society is consumer. Therefore, if the consumer is conscious and rational, then the whole society becomes alert and alert to their rights.