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Bharti Airtel Limited is a global Indian telecommunication services company based in New Delhi, India. Operates in 18 countries in South Asia and Africa. Airtel offers GSM, 3G and 4G LTE mobile services, broadband fixed line and voice services depending on the country of operation. It is the largest mobile network operator in India and the third largest in the world with 400 million subscribers. Airtel was named the second most valuable brand in India in Brandz's first ranking by Millward Brown and WPP plc.
Airtel is recognized as a pioneer in business strategy to outsource all of its business operations, except in marketing, sales and finance, and to build the low-cost, high-volume "minutes of the factory" model. The strategy has since been adopted by several operators. The Airtel team is supplied and maintained by Ericsson and Nokia Solutions and Networks , while IT support is provided by IBM. The transmission towers are maintained by Bharti's affiliates and joint ventures, including Bharti Infratel and Indus Towers in India. Ericsson agreed for the first time that it was paid per minute for the installation and maintenance of its equipment instead of being prepaid, which allowed Airtel to provide low calling rates of ₹ 1 (1.6 ¢ US) / minute.