MARKET RESERCH TO FIND POTENTIAL CUSTOMERS FOR RELIANCE BROADBAND PLUS (HSD)

[attachment=17281]

INTRODUCTION


Telecom sector in India
The telecom industry is one of the fastest growing industries in India.
FDI inflow in Indian Telecom sector is the highest among all sectors.
It is emerging as telecom manufacturing hub.
Year 2007 has been declared as "Year of Broadband" in India.
Recent Developments: 3G Technology in India


CRM
In order to survive and increase the market shares the company has to be very competitive and it has to grow acquiring new customers and retaining the old customers by Customer Relationships Management (CRM).
Customer satisfaction strategies adopted by the company make them success and help them to emerge as a market leader.


Primary data:
The primary data are those which are collected fresh and for the first time, and thus happen to be original in character.
Here primary data collection through discussion with the different respondents using questionnaire and interactions.
Secondary data:
The secondary data are those which have already been collected by someone else and which have already been passed through the statistical process.
For the secondary data ,made access of the intranet site of the company. Also the regular website of the company was also used.


FINDINGS


1. . Potential customers are professionals , business women, students etc
2. All the retailers are providing good services like showing demo to the customer and checking the availability of the signal and installing the drivers and after sales services to the customers.
3. Most of the customers are satisfied with the services provided by the retailers. Reliance Netconnect is giving speed up to 3.1mbps.it is the main thing where customers are satisfied.
4. There are problems like where net connect is disconnecting continuously due to changing in the CDMA mode to the HSD mode and some customers are facing billing problems due misunderstanding the tariff plans.
5. Network, service and distributor, its place is very far behind to other competitors viz. Tata indicom is the competitor for the Reliance Netconnect.
6. Age group of 18 to 30 prefer the product.
7. After sales service can be used as major tool to attract customers.
8. Customers are concern with download rate of product.