26-01-2011, 01:57 PM
A STUDY ON CUSTOMER SATISFACTION” WITH RESPECT TO “ICICI direct.com”
Introduction to study
The capital market consists of two kinds. They are Primary market, and Secondary market.
Primary marketis popularly known as new issue market.Secondary market is an important
component of capital market. The stock exchanges are known as secondary market.
To learn more about how customers can earn through the stock market, on has to
understand how it works. So a person desirous of buying /selling shares in the market
hasto place his order with a broke, firstly.
Objective of the study
The main objective of the study was the survey of the level of the customer
satisfaction with reference to ICICI direct.com.
Scope of the study
The scope of the study was limited to Pune city because the sample size was 100
customers only.The survey conducted will give
the details about the customer satisfaction level responding product and services.
History of ICICI
1955:
The Industrial Credit and Investment Corporation of India Limited (ICICI)
incorporated at the initiative of the World Bank, the Government of India and representatives of Indian industry.
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