7ps marketing mix questionnaire
#1

Hello,
I am a student attending MBA in Myanmar. Now, I am on the process of thesis on the title of customer satisfaction on 7Ps of Myanmar Traditional Longyi. i have a difficulty to have a reference book. So, I would like to request to have a sample questionnaire on 7Ps.
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#2
The 7 ‘P’s of Marketing - taking the wider view

Product


As the product is the item being sold to the customer, the thing that will bring
in money, its features and design need careful consideration. Whether the firm
is manufacturing the product or purchasing the product for resale, they need
to determine what product features will appeal to their target market. When
an organisation is considering introducing a product into a market, they should
ask themselves the following questions:
1. Who is the product aimed at
2. What benefit will customers expect from it
3. What will be its advantage over competitor products? Or its unique
selling point?
4. How does the firm plan to Position the product within the market?
The answers to these questions will help a firm design, package and add value
to its products. To learn more about product strategies within the marketing
mix click on the following link: Marketing Mix and Product strategies

Price

There are lots of different pricing strategies but all most at least cover your
costs unless the price is being used to attract customers to the business (loss
leader). A product is worth as much as people are prepared to pay for it. The
amount your target market are prepared to pay for your product depends on
its features and the target market's budget. You will also need to
consider Competitor Pricing and factors within your Marketing Environment.
Effective pricing involves balancing a range of factors, to find out more,
including example of pricing strategies click on the following link: Marketing
Mix and Price Strategies

Promotion

A successful product or service means nothing unless the benefit of such a
service can be communicated clearly to the target market. Promotion is any
activity to raise awareness of a product or to encourage customers to purchase
a product. Advertising is a form of promotion but not all promotions are
advertisements.
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#3

MARKETING THEORIES – THE MARKETING MIX – FROM 4 P’S TO 7 P’S

Visit our Marketing Theories Page to see more of our marketing buzzword busting blogs.
Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 P’s to explain the mix, nowadays it is more commonly accepted that a more developed 7 P’s adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.
Before we get carried away though what is the Marketing Mix and what is the original 4 P’s principle?
THE MARKETING MIX
Simply put the Marketing Mix is a tool used by businesses and Marketers to help determine a product or brands offering. The 4 P’s have been associated with the Marketing Mix since their creation by E. Jerome McCarthy in 1960 (You can see why there may have been some need to update the theory).
Marketing Theories - The 4 P's Marketing Mix ModelThe Marketing Mix 4 P’s:

Product - The Product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get.
Place – The product should be available from where your target consumer finds it easiest to shop. This may be High Street, Mail Order or the more current option via e-commerce or an online shop.
Price – The Product should always be seen as representing good value for money. This does not necessarily mean it should be the cheapest available; one of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them.
Promotion – Advertising, PR, Sales Promotion, Personal Selling and, in more recent times, Social Media are all key communication tools for an organisation. These tools should be used to put across the organisation’s message to the correct audiences in the manner they would most like to hear, whether it be informative or appealing to their emotions.
In the late 70’s it was widely acknowledged by Marketers that the Marketing Mix should be updated. This led to the creation of the Extended Marketing Mix in 1981 by Booms & Bitner which added 3 new elements to the 4 P’s Principle. This now allowed the extended Marketing Mix to include products that are services and not just physical things.
Marketing Theories - The 7 P's Marketing Mix ModelThe extended 7 P’s:

People – All companies are reliant on the people who run them from front line Sales staff to the Managing Director. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering.
Processes –The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for.
Physical Evidence – Almost all services include some physical elements even if the bulk of what the consumer is paying for is intangible. For example a hair salon would provide their client with a completed hairdo and an insurance company would give their customers some form of printed material. Even if the material is not physically printed (in the case of PDF’s) they are still receiving a “physical product” by this definition.
Though in place since the 1980’s the 7 P’s are still widely taught due to their fundamental logic being sound in the marketing environment and marketers abilities to adapt the Marketing Mix to include changes in communications such as social media, updates in the places which you can sell a product/service or customers expectations in a constantly changing commercial environment.
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