04-03-2015, 06:33 PM
pls help...i need 4ps of marketing mix of idea cellular ppt
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4ps of marketing mix of idea cellular ppt
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pls help...i need 4ps of marketing mix of idea cellular ppt
30-03-2017, 03:32 PM
The Marketing Mix is a set of four decisions that must be made before launching any new product. These variables are also known as the 4 P's of marketing. These four variables help the company to make strategic decisions necessary for the proper functioning of any product or organization.
![[Image: 4Ps-marketing-mix.png?w=451&ssl=1]](https://i2.wp.com/www.cleverism.com/wp-content/uploads/2014/08/4Ps-marketing-mix.png?w=451&ssl=1)
The Four Model
• Product - The first of the four Ps marketing is the product. A product can be a tangible good or an intangible service that satisfies a need or lack of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it is imperative that you have a clear understanding of what your product is exactly and what makes it unique before you can market it successfully.
• Price - Once a concrete understanding of the product offer has been established, we can begin to make some pricing decisions. Price determinations will affect profit margins, supply, demand, and marketing strategy. Similar products and brands (in concept) may need to be positioned differently depending on the different prices, while price elasticity considerations may influence the next two Ps.
• Promotion - We have a product and a price now is the time to promote it. The promotion examines the many ways in which marketing agencies disseminate relevant information about products to consumers and differentiate a particular product or service. The promotion includes elements such as: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each point of contact must be supported by a well-positioned brand to truly maximize the return on investment.
• Place - You will often listen to marketers saying that marketing is about putting the right product, at the right price, at the right place, at the right time. It is critical then, to evaluate which are the ideal locations to convert potential customers into actual customers. Today, even in situations where the actual transaction does not occur on the web, initial leads are contracted and converted online.
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