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EXECUTIVE SUMMARY
The final project work has an objective to make management student familiar with real life business situations and give an opportunity to the student to understand the theoretical concept of marketing in practical way.
As the beer, market in India is growing at the rate of 30% approximate. The competition is getting tougher day by day. This situation of tough competition and entry of global beer companies in India promoted me to do the project work on this restricted trade of Beer.
The project wo ....etc

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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to ....etc

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Consumer Behavior of Rural Customers Regarding Tractors: A Descriptive Study of haridwar District



INTRODUCTION


Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopp ....etc

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I want a organisation study report kitex ltd kizhakkambalam ....etc

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Submitted by
ARUN DEV.S


ORGANISATIONAL STUDY REPORT AT KITEX LTD,KIZHAKKAMBALAM
INTRODUCTION
Organization is a social unit which is deliberately constructed and reconstructed to seek specific goals .An organization comes into existence when there are a number of persons in communication and relationship to each other and are willing to contribute towards a common endeavour. The evolution of organization dates back to the early stages of human civilization when two or more persons began to cooperate a ....etc

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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for wh ....etc

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