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Product Life Cycle

By:

Gaurav Mehta
M.Tech(Manufacturing & Automation)
1st sem.
10-MTME-803



What is Product Life Cycle

The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction);
it begins to sprout (growth);
it shoots out leaves and puts down roots as it becomes an adult (maturity);
after a long period as an adult the plant begins to shrink and die out (decline).




....etc

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Product Life Cycle Concept:Limitations



PLC Theory


Based upon mortality of products in market place
Suggested Stages and Marketing Activities
Every stage cannot have a definite time-period in market place
Unusual activity for different products
Products can also be revitalized
Marketing activities cannot be generalised
....etc

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Product Life Cycle Of “PEPSI BLUE”
What is Product Life Cycle?
Four Stages Every Product Goes through from its Introduction to Withdrawal.
Introduction
Growth
Maturity
Decline
PepsiCola
Pepsicola Journey
Chief
Competitor
Purpose to Launch
The move to make a brightly-colored version of the flagship Pepsi brand was boosted by 2001’s introduction of Mountain Dew Code Red, which had bumped PepsiCo’s Mountain Dew division sales up 6%
It was launched to compete with Coca-cola’s Vanilla ....etc

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I am a studend working on a course work. The asignment is about the product life cycle od dettol soap and the stages it went through until the development of Dettol cool as a new product. The materials am requesting for are purely for study purposes. Awaiting your kind response. Thankyou. ....etc

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Extending the Product Life cycle

Overview
This study looks:
◗ The Cadbury Snack range
◗ The product life cycle
◗ Repositioning as a strategy for maturity
introduction
Cadbury Ireland is a subsidiary of Cadbury-Schweppes
plc, a global leader in the manufacture of confectionery and
beverage products. Cadbury Ireland was set up in 1932 and
today has three production plants, in Coolock and Dun
Laoghaire in Dublin and Rathmore, Co. Kerry. More than
200 products are exported from Ireland to 30 countries
aroun ....etc

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INDUSTRIAL SUMMER TRAINING report on Product life cycle management

Submitted By:
SITENDER SINGH
Bachelor of Technology
In
Mechanical and Automation Engineering




PLM
(Product life cycle management)
Plm is a set of standards used by companies to successfully maintain innovation in engineering and reduce manufacturing costs.

Plm can be defined as follows:
A strategic business approach that applies a consistent set of the collaborative creation, management, dissemination and use of ....etc

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INTRODUCTION TO PRODUCT LIFE CYCLE MANAGEMENT:
All products and services have certain life cycles. The life cycle refers to the period
Of the product’s first launch into the market until its final withdrawal and it is split
up in phases. During this period significant changes are made in the way that the
product is behaving into the market i.e. its reflection in respect of sales to the
company that introduced it into the market. Since an increase in profits is the major
goal of a company that introduces a pro ....etc

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