How the principle of subordination of individual intrest to general intrest is followed  in pizza hut? ....etc

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Psychological Factors Which Influence Consumer Behaviour


What is Consumer Behaviour

The study of consumer behaviour is the study of how individuals make decisions to spend their available resources ( time, money, effort) on consumption related items. It includes study of What they buy, Why they buy it , When they buy it, Where they buy it, How often they buy it and how often they use it.

Motivation

A motive is a need that is sufficiently press ....etc

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Consumer Behavior of Rural Customers Regarding Tractors: A Descriptive Study of haridwar District



INTRODUCTION


Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopp ....etc

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give an example of this opint from marketers point of view
....etc

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EXECUTIVE SUMMARY
The final project work has an objective to make management student familiar with real life business situations and give an opportunity to the student to understand the theoretical concept of marketing in practical way.
As the beer, market in India is growing at the rate of 30% approximate. The competition is getting tougher day by day. This situation of tough competition and entry of global beer companies in India promoted me to do the project work on this restricted trade of Beer.
The project wo ....etc

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How does toyota personalize its cars and trucks to meet individual consumer needs ....etc

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Determinants of Competitiveness of the Indian Auto Industry
Foreword
Though not to the same extent as the telecom sector, the automobile and auto-component
industry has also emerged as one of the recent success stories. As in all other countries,
the Indian automobile industry is one of the key drivers of industrial growth and
employment which will further gain in importance in the coming years. Its recent record
of rapid output growth, productivity improvements and expanding share in global
markets has perhaps not been so ....etc

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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to ....etc

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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for wh ....etc

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Personal Determinants of Consumer Behavior



Needs and Motives
Need: an imbalance between a consumer’s actual and desired states
Motives: inner states that direct a person toward the goal of satisfying a felt need
Perceptions: the meaning that a person attributes to incoming stimuli gathered through the five senses – sight, hearing, touch, taste, and smell.
Perceptual screens: the filtering processes through which all inputs must pass

Subliminal Perception: subconscious receipt of i ....etc

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