Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for wh ....etc

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Kindly send me the necessary latest literature & project. ....etc

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Actually I am planning to put beer factory in Bhutan since we have only one factory which is insufficient fo supply within country. I am having sufficient Land located nearby the Border town. As such looking for fdi if possible.
I need fdi for beer production, since I have sufficient Land for the factory in my name. Our Bhutan Government is ready to fund if interested to start the beer production in Bhutan.
....etc

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Consumer Behavior: Introduction



Consumer Behavior

The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.

Production Orientation

From the 1850s to the late 1920s
Companies focus on production capabilities
Consumer demand exceeded supply

Sales Orientation

From the 1930s to the mid 1950s
Focus on selling
Supply exceeded customer demand

Marketing Concept

....etc

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A study of consumer behavior towards cars in automobile industry





INTRODUCTION TO THE TOPIC

CONSUMER BEHAVIOUR

In today’s challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer behavior and factors influencing the buying behavior of the customers in order to ....etc

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Consumer Behavior of Rural Customers Regarding Tractors: A Descriptive Study of haridwar District



INTRODUCTION


Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopp ....etc

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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to ....etc

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EXECUTIVE SUMMARY
The final project work has an objective to make management student familiar with real life business situations and give an opportunity to the student to understand the theoretical concept of marketing in practical way.
As the beer, market in India is growing at the rate of 30% approximate. The competition is getting tougher day by day. This situation of tough competition and entry of global beer companies in India promoted me to do the project work on this restricted trade of Beer.
The project wo ....etc

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Personal Determinants of Consumer Behavior



Needs and Motives
Need: an imbalance between a consumer’s actual and desired states
Motives: inner states that direct a person toward the goal of satisfying a felt need
Perceptions: the meaning that a person attributes to incoming stimuli gathered through the five senses – sight, hearing, touch, taste, and smell.
Perceptual screens: the filtering processes through which all inputs must pass

Subliminal Perception: subconscious receipt of i ....etc

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Psychological Factors Which Influence Consumer Behaviour


What is Consumer Behaviour

The study of consumer behaviour is the study of how individuals make decisions to spend their available resources ( time, money, effort) on consumption related items. It includes study of What they buy, Why they buy it , When they buy it, Where they buy it, How often they buy it and how often they use it.

Motivation

A motive is a need that is sufficiently press ....etc

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