19-10-2013, 01:45 AM
Topic - [/u]Marketing Management
Design a product of your own like toothpaste, soap etc
Take a FMCG (Fast Moving Consumer Good)
These should be included in the product :
1)Why have you selected this product/service?
2)Find our 5 competitive brands in the market.
3)What permissions & license would be required to make the product?
4)What are your competitve USP's (Unique Selling Point)
5)Does your product name any range? Giver reasons
6)What is the name of your product?
7)Enlist its features?
8)Draw the label of your product
9)Draw the logo of your product
10)Draft a tagline
11)What is the selling price of your compititors - to consumers,retailer,wholesalers?
12)What is the profit margin in % to the manufacturer,wholesalers,retialer?
13)How will your product will be packed?
14)Which channel of distribution are you going to use?
15)Decisions related to warehousing. Sate reasons
16)What is going to be your selling price - to consumers,retailer,wholesalers?
17)List 5 ways of promoting your product
18)Any schemes for wholesales,retailer,consumers?
19)What is going to be your USP?
20)What means of transport will your use and why?
21)Draft a social message for your label?
22)What cost effective techniques will you follow for your product?
23)What cost effectiver techniques for your promotion plans?
These all should not be as a heading or as a question.
Basically you're designing a product of your own and will have to decide the above things about your product. The product choosen should not be the regular named FMCG like lux (soap), colgate (toothpaste) etc. It should be different. Like for eg- toothpaste named a 'say cheese'
The following should be in an order wise :
-Index
-Acknowledgement
-Preface
-Introduction (Market Management)
-Topic with suitable heading
-Planning and activities during the project
-Observation and finding of the visit
-Conclusion
-Photographs
The project should be around 25-30 pages.
