03-02-2010, 07:28 AM
[attachment=1701]
and read please
http://sausag.sasuserspresentations/2000webhound.ppt
http://nesugproceedings/nesug00/iw/iw5005.pdf
Abstract
Businesses are turning to e-intelligence solutions to harness the promise of the internet to revolutionize the way businesses and their customers interact. The internet has created an entirely new sphere of customer contact for business. This creates new challenges for the capture and transformation of the data from web logs into meaningful and strategic information. The information garnered from click-stream analysis will empower business decision makers to understand their customers, and respond to them in a much more directed and intelligent manner. Qualex Consulting Services, Inc. has developed an e-intelligence solution for one of the most popular web sites in the United States. With over 35 million lines of data collected daily from customers accessing their web site, the challenge was to collect, store, analyze, and report the data in a consistent and timely manner. These challenges proved insurmountable to other vendor solutions, but not to SAS and Qualex Consulting Service. The e-intelligence information system developed for this project is an integrated SAS end-to-end solution. This paper will discuss the challenges faced, and the innovative responses used to answer them in delivering a full and complete e- intelligence information
and read please
http://sausag.sasuserspresentations/2000webhound.ppt
http://nesugproceedings/nesug00/iw/iw5005.pdf
Abstract
Businesses are turning to e-intelligence solutions to harness the promise of the internet to revolutionize the way businesses and their customers interact. The internet has created an entirely new sphere of customer contact for business. This creates new challenges for the capture and transformation of the data from web logs into meaningful and strategic information. The information garnered from click-stream analysis will empower business decision makers to understand their customers, and respond to them in a much more directed and intelligent manner. Qualex Consulting Services, Inc. has developed an e-intelligence solution for one of the most popular web sites in the United States. With over 35 million lines of data collected daily from customers accessing their web site, the challenge was to collect, store, analyze, and report the data in a consistent and timely manner. These challenges proved insurmountable to other vendor solutions, but not to SAS and Qualex Consulting Service. The e-intelligence information system developed for this project is an integrated SAS end-to-end solution. This paper will discuss the challenges faced, and the innovative responses used to answer them in delivering a full and complete e- intelligence information
