06-06-2012, 02:07 PM
BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY
BARISTA VS CAFÉ COFFEE.pdf (Size: 421.14 KB / Downloads: 0)
INTRODUCTION
THE COFFEE CAFÉ INDUSTRY
Evolution of a Coffee Café
The beginning:
It all began around 1000 A.D. when Arab traders began to cultivate coffee beans
in large plantations. They began to boil the beans creating a drink they called ‘qahwa’
which translates to ‘that which prevents sleep’. The drink became widely popular, and the
need for coffee beans grew.
The Coffee Café Industry
The Coffee Café industry is currently one of the biggest and fastest growing
sectors in business. The industry consists of a mix of individual cafés, hotel cafés and
retail café chains.
Individual Cafés:
The main bulk of revenue is earned by small, individual cafés, run mostly by
families and friends. It is a relatively unorganized sector. There are millions of such cafés
around the world, and they provide customers with a homely, casual experience.
Growth of Café Industry in India
Hot beverages have always been a part of the tradition of India, especially South India.
Coffee took the first seat in South India when the traditional Brahmin classes brought
down the beverage from the ruling British around the 1930s. During the early years the
drink was confined only to traditional rich Brahmin families who served filter coffee in a
‘davra- tumbler’. Coffee is no more confined to the rich Brahmin class now, though the
tradition of serving filter coffee in the ‘davra- tumbler’ continues to this day.
