06-06-2012, 12:42 PM
Coca-Cola - The global drink
Coca-Cola.ppt (Size: 863.5 KB / Downloads: 13)
The task my class took on was to find out if students around the world have the same reaction to Coke that we have here in New Hampshire. They wondered if students just drank Coke because everyone else did or if they really liked the taste. We asked students from the learning circles questions about their drinking habits as it pertained to soft drinks. We received responses we were expecting and also answers that amazed us. The thing we were most surprised about was that of the students we surveyed, the ones that were most dissimilar to us were from Kansas in the U.S. The students there drank a lot of drinks we here in New England had never heard of.
Charitable Giving
The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.
Marketing Worldwide
In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.
Coke is a Kosher drink, so it is sold internationally
