19-01-2012, 02:32 PM
AN INTRODUCTION TO BCL INDUSTRIES & INFRASTRUCTURE LTD.
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DIFFERENT ACTIVITIES
Edible Oil Business
Mittal family, Sh. D.D. Mittal & Sh. Rajinder Mittal has the business of Edible Oil with the installation of a solvent Extraction Plant at Bathinda, with the help of Punjab Financial Corporation in 1976 under the name & style of Bathinda Chemicals & Vanaspati Mills Limited which has now become Bathinda Chemical Limited. The management under took various Expansion & Modernization plans with the help of PSIDC, Chandigarh and its bankers Punjab National bank, from time to time
Real Estate Business
Mittal group has stepped into the business of real estate in the year 1990 as developers and colonizers and undertaken a project namely Rishi Apartment at 4, Battery Lane, Rajpur Road, Civil Lines Delhi for the construction of 3,4 and 5 bedroom Residential Flats under its company M/s Cosmos Builders & Promoters Ltd. Delhi. Since the site was located in the heart of Delhi and very near to Inter State Bus Terminals & Tees Hazari Court, the project remained highly successful and the flats were sold like hot cakes. Encouraged with the successful of the first project Mittal Group expanded its business of real estate and undertaken various project at Delhi, Gurgaon and the other places. Now the group has undertaken projects in Punjab at Bathinda and Mohali also.
Information Technology Business
Keeping in view the revolution in information technology industry in the year 2000, Sh. Rajinder Mittal (Chairman and Managing Director, Bathinda Chemical Limited) took over a Chennai based company namely QPRO Infotech Limited engaged in the business of electronic typesetting software development and database management. The company has been managed by thoroughly professional people
MARKET POSITIONING
Positioning is a concept in marketing which was first popularized by Al Ries and Jack Trout in their bestseller book “Positioning - a battle for your mind". According to them ‘Positioning is what you do to mind of the prospect’. They iterate that any brand is valued by the perception it carries in the prospect or customer's mind. Each brand has thus to be 'Positioned' in a particular class or segment. Example: Mercedes is positioned for luxury segment, Volvo is positioned for safety.
