12-05-2011, 10:53 AM
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APPLE
FOUNDERS
Founders
1.Born on:-august 11,1950
2.Is a recipient of national medal of technology
3.He is a part of National Inventors Hall Of Fame
History
The iPod
iPod Shuffle
The iPod shuffle is a smaller version of the original iPod.
It is much smaller and lighter and can double as a portable USB flash drive with up to 1GB of storage space to back up personal files and exchange them between computers.
Initially For $99 one could purchase the 512MB holding up to 120 songs or the 1GB holding up to 240 songs for just $149.
Apple Mini Mac
The Apple Mini Mac is a compact desktop computer.
It is 2 inches tall and weights 2.9lbs.
The Mini Mac starts at $499 and comes standard with iChat AV desktop video conferencing, Mail, Address Book, Quick Time and a DVD Player.
iPOD
MAC OS X
Desktop view of MAC OS X
External Audit
Opportunities
Increase in worms and viruses on PCs.
Weak ties with Microsoft products.
Downloadable music and MP3 players are highly marketable.
Increase sales of computers online by 25 percent.
Increase sales of laptops by 20 percent.
Threats
Companies not seeing Apple as compatible with their software.
Dell and HP are major competitors.
Increasing competition with music downloads.
Dell does not invent but provides computers at a more cost effective rate for customers.
Recession—price of Apple computers are higher.
Intel’s future Pentium release.
