12-03-2011, 04:23 PM
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How Cloud Computing Is Changing the World
A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications
Merrill Lynch: 2012 = the annual global market for cloud computing will surge to $95 billion
(Microsoft=$51 bil, Google=$16 bil, Amazon=$14 bil, Yahoo=$7 bil)
Security and reliability are big challenges
"There's a whole industry emerging,“
says Marc Benioff, Salesforce.com's CEO
Cloud Computing
A definition refers to any situation in which computing is done in a remote location (out in the clouds), rather than on your desktop or portable device.
You tap into that computing power over an Internet connection.
"The cloud is a smart, complex, powerful computing system in the sky that people can just plug into."
Web browser pioneer Marc Andreessen
Cloud Users
Starbucks: using the Salesforce.com platform to create its new My Starbucks Idea Web site as an online community.
Rapper 50 Cent: using Ning service to set up a custom-designed site for 200,000 fans
The U.S. Olympic Committee: using AT&T services to handle a busy traffic during the games
Individual programmers and users: using Facebook or Amazon’s data centers to run own applications, blogs, data
Cloud Structure
Cloud Benefits:
Cloud = Less Investment
(not own data center, hardware; use outside provider of servers, storage, and bandwidth)
Cloud = Scale
(tens of thousands of server computers)
Cloud = Flexible and Efficiency
Chapter 8: Strategies for competing in emerging industries
How Cloud Computing Is Changing the World
A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications
Merrill Lynch: 2012 = the annual global market for cloud computing will surge to $95 billion
(Microsoft=$51 bil, Google=$16 bil, Amazon=$14 bil, Yahoo=$7 bil)
Security and reliability are big challenges
"There's a whole industry emerging,“
says Marc Benioff, Salesforce.com's CEO
Cloud Computing
A definition refers to any situation in which computing is done in a remote location (out in the clouds), rather than on your desktop or portable device.
You tap into that computing power over an Internet connection.
"The cloud is a smart, complex, powerful computing system in the sky that people can just plug into."
Web browser pioneer Marc Andreessen
Cloud Users
Starbucks: using the Salesforce.com platform to create its new My Starbucks Idea Web site as an online community.
Rapper 50 Cent: using Ning service to set up a custom-designed site for 200,000 fans
The U.S. Olympic Committee: using AT&T services to handle a busy traffic during the games
Individual programmers and users: using Facebook or Amazon’s data centers to run own applications, blogs, data
Cloud Structure
Cloud Benefits:
Cloud = Less Investment
(not own data center, hardware; use outside provider of servers, storage, and bandwidth)
Cloud = Scale
(tens of thousands of server computers)
Cloud = Flexible and Efficiency
Chapter 8: Strategies for competing in emerging industries
