20-10-2010, 04:55 PM
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Objectives
Cross-functional e-business systems
Provide significant business value to company, its customers & partners
Examples
Enterprise resource planning (ERP)
Customer relationship management (CRM)
Supply chain management (SCM)
Integrated Systems
Online transaction processing
Enterprise collaboration
How Internet & other technologies support business processes
Case 1: Hilton Hotels Corporation Data-Driven Hospitality
OnQ the IT piece of a “customers really matter” strategy
Goal to
Build customer loyalty
More revenue per visit
Customer profiles
