20-10-2010, 04:14 PM
Prepared by:
GOWDHAMI.D
M.VEERAMANIMEKALA
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DATA MINING-DEFINITION
Data mining is the process of processing large volumes of data (usually stored in a database), searching for patterns and relationships within that data. Retail outlets using data mining might discover that many customers who buy beer also buy diapers. They may then increase sales by positioning the two together.
WHY DATA MINING
Data Mining helps extract information such as
Credit ratings/targeted marketing
Fraud detection
Customer relationship management
