15-10-2010, 04:10 PM
Presented by:
Ms. HASHIMA KAKKAR
RUPINDER WALIA
RAHUL MANKOTIA
[attachment=6205]
Abstract
The literature on strategic integration of corporate social responsibility (CSR) in business models is still underdeveloped.
After a review of the few strategic CSR approaches, an explorative case study methodology is adopted to study the management of a CSR proxy,
This study provides insight into what actions a company takes at every stage of CSR management, into the strategic logic of these actions, and into the different challenges the company faces
Ms. HASHIMA KAKKAR
RUPINDER WALIA
RAHUL MANKOTIA
[attachment=6205]
Abstract
The literature on strategic integration of corporate social responsibility (CSR) in business models is still underdeveloped.
After a review of the few strategic CSR approaches, an explorative case study methodology is adopted to study the management of a CSR proxy,
This study provides insight into what actions a company takes at every stage of CSR management, into the strategic logic of these actions, and into the different challenges the company faces
