30-08-2017, 12:43 PM
Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, formal parties, concerts or conventions. It is about studying the brand, identifying its target audience, designing the event concept and coordinating the technical aspects before launching the event.
The planning and coordination process of the event is called event planning and may include budgeting, scheduling, site selection, acquisition of necessary permits, coordination of transport and parking, organization of speakers or entertainers, organization of the decoration, security of the event, with third-party suppliers and emergency plans.
The event industry now includes events of all sizes from the Olympics to business breakfast meetings. Many industries, charities, and interest groups hold events to promote themselves, build business relationships, raise money, or celebrate accomplishments.
Event management can be a strategic marketing and communication tool used by companies of all sizes. Businesses can benefit from promotional events as a way to communicate with current and potential customers. For example, these advertising-centric events can occur as press conferences, promotional events or product launches.
Event managers can also use traditional media in order to target their audience, hoping to generate media coverage that will reach thousands or millions of people. They can also invite your audience to your events and reach out to them in the actual event.
