29-06-2017, 04:02 PM
Product in the Marketing Mix Of Jet Airways:
Jet Airways started as an air-taxi operator and in the year 1995, it started conducting full-fledged operations. International flights were added to its roster in the year 2004 and in the year 2007; It acquired another Air Sahara company. Jet Airways has a diversified portfolio that includes both intangible and tangible products like-
Jet Airways has a fleet of 117 carriers that include Boeing 777-300ER, Boeing 737-700, ATR72-500 and others.
On-ground services include check-in option that is possible via mobile, the internet or by calling or visiting airport officials. It has fully operational airport lounges for passengers that offer efficient and efficient staff assistance. Special services are offered to expectant mothers, infant, unaccompanied minor, people with medical issues and guest with any disabilities.
In-Flight services include three types of seating options. First Class has private suites with closet, private wardrobe, in-bed and 23-inch television with Headphone. Business Class seats are extra wide with personal screen and reading light. Economy class has comfortable seats and international flights have a reading light and 10.6-inch screen television. Airways offer several foods, beverage and entertainment options in flight.
