25-04-2017, 11:59 AM
A distributor is an entrepreneur who participates in sharing the sales and distribution responsibilities of a company's products as an intermediary in distribution channels and has invested some money for an industry standard return on investment. It is an intermediary between the manufacturer (company) and the last section of the channel, the retailer or, sometimes, the final consumer.
Taking into account the fact that the way in which a trader is treated by his manufacturer has a decisive influence on the dealer's commitment to the brand as well as on the success of the dealer's business, an examination of the seller's satisfaction or dissatisfaction. Dealer has become very important during the last years. To this end, the Forschungsstelle Automobilwirtschaft (FAW) in Bamberg has developed a questionnaire to evaluate the dealers' satisfaction index (DSI). The main objective of this questionnaire is to assess the importance of various factors related to the commercial success of all brands and dealers and to provide a deep satisfaction or dissatisfaction result for all distributors with their brand. Since its inception in 1995, ISD has gained increasing importance through trade and industry. With regard to the development of dealer satisfaction since 1995, it is very notable that the continuing dissatisfaction in 1996 did not continue in 1997. Overall satisfaction has increased markedly.
The satisfaction and dissatisfaction of the distributors is not only analyzing the complaints and the suggestions of the customers. When we treat distributor complaints as minor, they will feel inferior, which in fact results in fewer distributors for the company. Instead of using complaints as a yardstick to judge distributor satisfaction by conducting periodic surveys it is best to find out the opinion in order to get accurate results. The programming of the questionnaire is used from a random sample of clients and clients. From the sample, the company can obtain various aspects of the company's performance in the sector. They can also understand the competitor's performance and strategies. Respondents are asked to list the problems they have and they offer a list of improvements they can suggest for businesses and amendment companies should do in the system. Various components of the company are analyzed in the order of the various aspects that are important to the customers. Exclusive distributors help achieve distributor satisfaction. Many dealers are more comfortable on exclusive channels for their products and services. This is a strategy where the manufacturer only allows certain concerns to carry their products. Dealers appreciate exclusive deals. This is an agreement in which the manufacturer expects that these distributors should not maintain competitive products and that strategy is very popular among distributors.
Taking into account the fact that the way in which a trader is treated by his manufacturer has a decisive influence on the dealer's commitment to the brand as well as on the success of the dealer's business, an examination of the seller's satisfaction or dissatisfaction. Dealer has become very important during the last years. To this end, the Forschungsstelle Automobilwirtschaft (FAW) in Bamberg has developed a questionnaire to evaluate the dealers' satisfaction index (DSI). The main objective of this questionnaire is to assess the importance of various factors related to the commercial success of all brands and dealers and to provide a deep satisfaction or dissatisfaction result for all distributors with their brand. Since its inception in 1995, ISD has gained increasing importance through trade and industry. With regard to the development of dealer satisfaction since 1995, it is very notable that the continuing dissatisfaction in 1996 did not continue in 1997. Overall satisfaction has increased markedly.
The satisfaction and dissatisfaction of the distributors is not only analyzing the complaints and the suggestions of the customers. When we treat distributor complaints as minor, they will feel inferior, which in fact results in fewer distributors for the company. Instead of using complaints as a yardstick to judge distributor satisfaction by conducting periodic surveys it is best to find out the opinion in order to get accurate results. The programming of the questionnaire is used from a random sample of clients and clients. From the sample, the company can obtain various aspects of the company's performance in the sector. They can also understand the competitor's performance and strategies. Respondents are asked to list the problems they have and they offer a list of improvements they can suggest for businesses and amendment companies should do in the system. Various components of the company are analyzed in the order of the various aspects that are important to the customers. Exclusive distributors help achieve distributor satisfaction. Many dealers are more comfortable on exclusive channels for their products and services. This is a strategy where the manufacturer only allows certain concerns to carry their products. Dealers appreciate exclusive deals. This is an agreement in which the manufacturer expects that these distributors should not maintain competitive products and that strategy is very popular among distributors.