19-04-2017, 11:17 AM
Life insurance is a professional service characterized by a high involvement of consumers, due to the importance of adapting the specific needs, the variability of the products available, the complexity of the policies and processes and the need to involve the consumer In each aspect of the transaction. Life insurance more affectionately known as Life Assurance has recently ceased to be just a "protection" or "loyalty" to the family and has become a major outlet for investment. India's economic development made it the most lucrative insurance market in the world. Prior to the year 1999, there was state monopoly Life Insurance Corporation of India (LIC) transaction life business. Today, there are 24 private life insurance companies are available. The LIC competition began to confront these companies that threatened the existence of SCI. Since the liberalization of the insurance industry industry has never looked back and today as the most competitive industry and exploration in India. In this paper, we attempt to analyze the performance of public and private life insurance companies in India.
The financial services industry has made major changes following liberalization and globalization. Among all, the insurance sector is also one of the important sectors in India. Private and public agents in the insurance industry in India as insurance companies multiply after liberalization. In addition, the increase in foreign direct investment from 26% to 49% shows that insurance business will grow in India but will face stiff competition from the rest of the world and specifically from Asian countries. There is therefore the possibility that there may be some difference observed between private and public insurance companies. With the entry of private players, competition is intensifying. In order to satisfy customers, there is a competition between public and private enterprises to implement new creations and features of innovative products to attract customers. From this, it is intended, through this study, to perform a comparative analysis between private and public companies to understand the Differences in terms of demand conditions, competition, product innovations, delivery and distribution systems, technology use, wide range of Products, innovative grouping of insurance with other financial services, aggressive marketing and better customer service and regulation. Apart from this, the in-depth analysis of the performance of insurance business in India is done with reference to various performance parameters.
The financial services industry has made major changes following liberalization and globalization. Among all, the insurance sector is also one of the important sectors in India. Private and public agents in the insurance industry in India as insurance companies multiply after liberalization. In addition, the increase in foreign direct investment from 26% to 49% shows that insurance business will grow in India but will face stiff competition from the rest of the world and specifically from Asian countries. There is therefore the possibility that there may be some difference observed between private and public insurance companies. With the entry of private players, competition is intensifying. In order to satisfy customers, there is a competition between public and private enterprises to implement new creations and features of innovative products to attract customers. From this, it is intended, through this study, to perform a comparative analysis between private and public companies to understand the Differences in terms of demand conditions, competition, product innovations, delivery and distribution systems, technology use, wide range of Products, innovative grouping of insurance with other financial services, aggressive marketing and better customer service and regulation. Apart from this, the in-depth analysis of the performance of insurance business in India is done with reference to various performance parameters.