16-09-2016, 12:53 PM
A SYNOPSIS ON STUDY OF CONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES INTRODUCTION In this research I have survey the product performance and buying behavior of two famous brands of chocolates – Nestle and Cadbury, which are consumed by people of all ages. During this research I have interacted with people of “Delhi/NCR”. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging