20-08-2016, 09:30 AM
Paint industry has shown a rapid growth in the last year 2003-2004, and since then there has been a decreasing growth in the industry. Asian Paints – one of the largest paint companies in India, which has shown a tremendous growth since its establishment, liberalization. This is an achievement, achieved by careful planning a following firm procedures set by the company management.
Asian is qualitative company with strict rules and regulations. All the planning takes place at the central office Mumbai. Each Asian paint production center has a distinguished packing so that by looking at the drum or cartons the plant identification become easy to the godown incharge. The company has a excellent distribution network which is the prime reason for its success followed by marketing plans.
The company has a full fledge research of development function, whose aim is develop and present new products every year. The price and selection of target is also done to protection. Considering the promotional part Asian Paints employed Ogilvy and Mather to attract the customers.
Asian is qualitative company with strict rules and regulations. All the planning takes place at the central office Mumbai. Each Asian paint production center has a distinguished packing so that by looking at the drum or cartons the plant identification become easy to the godown incharge. The company has a excellent distribution network which is the prime reason for its success followed by marketing plans.
The company has a full fledge research of development function, whose aim is develop and present new products every year. The price and selection of target is also done to protection. Considering the promotional part Asian Paints employed Ogilvy and Mather to attract the customers.
