02-08-2016, 12:56 PM
The main aim and objective of study is to find out customer satisfaction of Maruti cars
and to find the satisfaction level regarding the opinions, attitudes, and perception of
consumers using Maruti vehicles.
The main basis on which customer satisfaction level analyzed towards Maruti
vehicles are price, spare parts availability, mileage, and maintenance cost of the car.
Customer satisfaction depends on a product’s perceived performance in delivering
value relative to a buyer’s expectations. If the product’s performance falls short of the
customer’s expectations, the buyer is dissatisfied. If performance matches expectations,
the buyer is satisfied. If performance exceeds expectations, the buyer is satisfied. If
performance exceeds expectations, the buyer is delighted.
The data collected in this research is primary data and secondary data. The
primary data is collected through the mode of questionnaire. The sample size of research
is 100.
The research gives information about the customers are satisfied with Maruti
vehicles because of factors like availability of spares, service given at service station, low
maintenance cost, and price of vehicle is less when comparing to other brands present in
the market.
and to find the satisfaction level regarding the opinions, attitudes, and perception of
consumers using Maruti vehicles.
The main basis on which customer satisfaction level analyzed towards Maruti
vehicles are price, spare parts availability, mileage, and maintenance cost of the car.
Customer satisfaction depends on a product’s perceived performance in delivering
value relative to a buyer’s expectations. If the product’s performance falls short of the
customer’s expectations, the buyer is dissatisfied. If performance matches expectations,
the buyer is satisfied. If performance exceeds expectations, the buyer is satisfied. If
performance exceeds expectations, the buyer is delighted.
The data collected in this research is primary data and secondary data. The
primary data is collected through the mode of questionnaire. The sample size of research
is 100.
The research gives information about the customers are satisfied with Maruti
vehicles because of factors like availability of spares, service given at service station, low
maintenance cost, and price of vehicle is less when comparing to other brands present in
the market.
