02-08-2016, 12:48 PM
Abstract
The main aim and objective of study is to find out customer satisfaction of Maruti cars and to find the satisfaction level regarding the opinions, attitudes, and perception of consumers using Maruti vehicles. The main basis on which customer satisfaction level analyzed towards Maruti vehicles are price, spare parts availability, mileage, and maintenance cost of the car. Customer satisfaction depends on a product’s perceived performance in delivering value relative to a buyer’s expectations. If the product’s performance falls short of the customer’s expectations, the buyer is dissatisfied. If performance matches expectations, the buyer is satisfied. If performance exceeds expectations, the buyer is satisfied. If performance exceeds expectations, the buyer is delighted. The data collected in this research is primary data and secondary data. The primary data is collected through the mode of questionnaire. The sample size of research is 100. The research gives information about the customers are satisfied with Maruti vehicles because of factors like availability of spares, service given at service station, low maintenance cost, and price of vehicle is less when comparing to other brands present in the market. The customers are really looking for the good pickup vehicles in the Maruti brand. By this we can say that company need to concentrate on fuel efficient and attractive design cars to attract the all age groups. Out of 100 respondents it is observed that 83% of respondents are feeling that the overall performance of the Maruti vehicles is good, and 17% of respondents are feeling that the overall performance of Maruti vehicles is excellent.
Introduction
If you have travelled in India, taken a route to anywhere around this great nation, chances are you’ve driven with us. For over three decades now, Maruti Suzuki cars have been going places. We started out in 1982 in Gurgaon, Haryana. Little did the then quiet suburb of New Delhi know, that it was going to become the epicenter of the automobile revolution in India. The year marked the birth of the Maruti Suzuki factory. India turned out 40,000 cars every year. The new Maruti Suzuki 800 hit the streets to begin a whole new chapter in the Indian automobile industry. We set out with an obsession for customer delight, one that was unheard in the corridors of automobile manufacturers then. It was about a commitment to create value through innovation, quality, creativity, partnerships, openness and learning. It created a road that was going to lead the world in to a whole new direction, laid out by Maruti Suzuki. Today, Maruti Suzuki alone makes 1.5 million Maruti Suzuki family cars every year. That’s one car every 12 seconds. We drove up head and shoulders above every major global auto company. Yet our story was not just about making a mark. It was about revolutionary cars that delivered great performance, efficiency and environment friendliness with low cost of ownership. That’s what we call true value. We built our story with a belief in small cars for a big future. Our story encouraged millions of Indians to make driving a way of life. India stepped up with our vision to take on the fast lane. A comradeship had begun. Something incredible had begun. So, what drives us? Millions of Indians who’ve put their faith in us. A team of over 13200 dedicated and passionate professionals that turned out 15 car models with over 150 variants. The drive is backed up by a nationwide service network spanning over 1500 cities and towns and a sales network that spreads across 1471 cities, 2 state of art factories, which together turn out 15 lakh cars annually. And a commitment to make Indian roads safer through a network of training infrastructure that imparts driving skills. Finally, our inspiration comes from one place – India’s hopes, dreams and aspirations. The Maruti Suzuki journey has been nothing less than spectacular. But to be honest, we’ve only just begun.
The main aim and objective of study is to find out customer satisfaction of Maruti cars and to find the satisfaction level regarding the opinions, attitudes, and perception of consumers using Maruti vehicles. The main basis on which customer satisfaction level analyzed towards Maruti vehicles are price, spare parts availability, mileage, and maintenance cost of the car. Customer satisfaction depends on a product’s perceived performance in delivering value relative to a buyer’s expectations. If the product’s performance falls short of the customer’s expectations, the buyer is dissatisfied. If performance matches expectations, the buyer is satisfied. If performance exceeds expectations, the buyer is satisfied. If performance exceeds expectations, the buyer is delighted. The data collected in this research is primary data and secondary data. The primary data is collected through the mode of questionnaire. The sample size of research is 100. The research gives information about the customers are satisfied with Maruti vehicles because of factors like availability of spares, service given at service station, low maintenance cost, and price of vehicle is less when comparing to other brands present in the market. The customers are really looking for the good pickup vehicles in the Maruti brand. By this we can say that company need to concentrate on fuel efficient and attractive design cars to attract the all age groups. Out of 100 respondents it is observed that 83% of respondents are feeling that the overall performance of the Maruti vehicles is good, and 17% of respondents are feeling that the overall performance of Maruti vehicles is excellent.
Introduction
If you have travelled in India, taken a route to anywhere around this great nation, chances are you’ve driven with us. For over three decades now, Maruti Suzuki cars have been going places. We started out in 1982 in Gurgaon, Haryana. Little did the then quiet suburb of New Delhi know, that it was going to become the epicenter of the automobile revolution in India. The year marked the birth of the Maruti Suzuki factory. India turned out 40,000 cars every year. The new Maruti Suzuki 800 hit the streets to begin a whole new chapter in the Indian automobile industry. We set out with an obsession for customer delight, one that was unheard in the corridors of automobile manufacturers then. It was about a commitment to create value through innovation, quality, creativity, partnerships, openness and learning. It created a road that was going to lead the world in to a whole new direction, laid out by Maruti Suzuki. Today, Maruti Suzuki alone makes 1.5 million Maruti Suzuki family cars every year. That’s one car every 12 seconds. We drove up head and shoulders above every major global auto company. Yet our story was not just about making a mark. It was about revolutionary cars that delivered great performance, efficiency and environment friendliness with low cost of ownership. That’s what we call true value. We built our story with a belief in small cars for a big future. Our story encouraged millions of Indians to make driving a way of life. India stepped up with our vision to take on the fast lane. A comradeship had begun. Something incredible had begun. So, what drives us? Millions of Indians who’ve put their faith in us. A team of over 13200 dedicated and passionate professionals that turned out 15 car models with over 150 variants. The drive is backed up by a nationwide service network spanning over 1500 cities and towns and a sales network that spreads across 1471 cities, 2 state of art factories, which together turn out 15 lakh cars annually. And a commitment to make Indian roads safer through a network of training infrastructure that imparts driving skills. Finally, our inspiration comes from one place – India’s hopes, dreams and aspirations. The Maruti Suzuki journey has been nothing less than spectacular. But to be honest, we’ve only just begun.
