09-07-2016, 03:36 PM
Small business as a concept is not new in India. • It is only in recent years that the Indian retail sector i... Retail formats traditional Indian the retail sector is controlled by traditional formats and unorganized. The traditional k... Organized forms"trade the past decade witnessed dynamism in the Indian sector of the distribution. The commerce has emerged as... Food Court • a food court is usually a place inside or common area in a facility that is contiguous to the counte... ObjectivesObjectives to analyze the model of population towards the consumer purchasing behavior in malls. ... Scope of the investigation investigation The was limited to the city of Ludhiana with a broad base of consumers. Two malls "WEST... Tools for the structured questionnaire Questionnaire • has close ends and open questions will be the main... Key findings 1.Merchandizing o the number of stores and products can variety is very important, but not enough to be one differentiate a... 2.Entertainment o it is well said that malls are places where people can socialize with friends and family, enjoy... 3.location and accessibility o there are plenty of competition in this business centre centre. o a large number of shopping centres are c... 4.buying behavior • different types of people visit the Mall. It is not always that they will buy. People in Ludhian... Chamber 5.Control • a control room or operations centre or centre of control operations (CCO) is a room used a central Spa... 6.Promotional • Sales promotion schemes is one of the seven aspects of the promotional mix. • Many retailers have put a lot of Ballroom... < 20 20-30 30-40 40-50 > 50 times in a week 5 3 4 4 2 18 times in one month 10 28 3 7 4 52 twice in a month 7 2 9 2 1 21 once in... Profession vs. buy purchasing behavior different activities in which different age groups like engage Limitations • due to the time and cost constraints the study can be generalized to other parts of the State as only... Suggestions malls should rejuvenate its layout from time where there's a tendency that people get bored people to hole
