complete project o n promotional strategies of itc pdf

[Guest]

i want a project report on marketing strategies of itc fmcg

[jaseela123d]

ITC is a professional company managed by the board, committed to creating lasting value for the nation and the shareholder. It has a rich organizational culture rooted in its core values of respect for people and belief in empowerment. Its philosophy of creating integral value is backed by sound corporate governance policies and systems.


The corporate strategies of ITC are: 

• Create multiple growth drivers by developing a world-class business portfolio that best suits organizational capacity with opportunities in domestic and export markets.
• Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Cardboard and Packaging, Agri Business and Information Technology.
• Benchmark the health of each business exhaustively through the criteria of market position, profitability and internal vitality.
• Ensure that each of its businesses is world-class and competitive internationally.
• Increase the competitive power of the portfolio through synergies derived from the combination of the various skills and capacities that reside in the various ITC businesses.
• Create distributed leadership within the organization by strengthening talented and focused senior management teams for each of the companies.
• Continuously strengthen and refine Corporate Governance processes and systems to catalyze the entrepreneurial energies of management by establishing a golden balance between executive freedom and the need for effective control and accountability.