28-07-2011, 04:21 PM
The Indian edible oil market is the world’s fourth-largest after the USA, China and Brazil. A growing population, increasing rate of consumption and increasing per capita income are accelerating the demand for edible oil in India. This paper analyses the trend in edible oil consumption and the prospects for the Indian edible oil market in the coming years. India is a leading player in edible oils, being the world’s largest importer (ahead of the EU and China) and the world’s third-largest consumer (after China and the EU). Each year, India consumes over 10 million tonnes of edible oils. Edible oils have a high penetration of 90% in India. However, per capita consumption of edible oils is around 11 kg per year. This is considerably lower than in most developed countries. Palm oil (mainly imported) and soya bean oil account for almost half of total edible oil consumption in India, followed by mustard and groundnut oil. In India, most vegetable oil is purchased by household or industrial buyers (food processors, restaurants and hotels) for frying or baking needs and is sold as loose oil or vanaspati (partially hydrogenated vegetable oil). Only a small percentage of edible oils are sold in branded form at the retail level. Types of oils commonly in use in India In India consumer oil preferences vary from region to region because preference is based on local cultivations. portant amongst the plantation crops. Among the non-conventional oils, rice bran oil and cottonseed oil are the most important. Demand for edible oils Vegetable oil consumption in the country is continuously rising and has sharply increased in the last couple of years to roughly 11.2 kg/ head/year. This is still lower than the world average consumption level of 17.8 kg and that in neighbouring countries like Pakistan (16.1 kg). The developed western world has a per capita consumption of 44 to 48 kg/year. According to projections from the National Council of Applied Economic Research (NCAER), per capita consumption of edible oils is likely to reach 13.95, 14.83 and 16.17 kg by 2009-2010 if per capita income grows by 4%, 5% and 6% respectively
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