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We are a leading print media company in India, publishing India’s fourth largest major daily newspaper, Amar Ujala (in terms of total readership) (Source: Indian Readership Survey (“IRS”) for fourth quarter of 2012(“IRS2012Q4”). Amar Ujala, our flagship Hindi daily newspaper, has total readership of approximately 30.13 million readers per day (Source: IRS 2012Q4). Further, the average circulation of Amar Ujala was approximately 2.49 million copies per day during the first half of 2015 (Source: Audit Bureau of Circulation (“ABC”) January to June 2015 (“ABC Jan-June2015”)). Amar Ujala is one of the fastest growing major daily newspapers in India with a growth in circulation of 27.69% during period of January-June 2015 (with an average circulation of approximately 2.49 million per day) compared to the period of January-June 2014 (with an average circulation of 1.95 million per day) (Source: ABC).
Amar Ujala was first published in the late 1940s in Agra, Uttar Pradesh and is now published in 19 editions in states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, Punjab and Haryana as well as union territories of New Delhi and Chandigarh. Amar Ujala has been ranked as the most widely circulated and read daily newspaper in the city of Lucknow and the states of Uttarakhand and Jammu & Kashmir, most widely read newspaper in Himachal Pradesh and second most widely circulated and read in the state of Uttar Pradesh (Source: IRS2012Q4 and ABC Jan-June2015). We also publish a Hindi daily tabloid newspaper, Amar Ujala Compact, in six editions published in the state of Uttar Pradesh, with a combined readership of 2.59 million readers per day (Source: IRS2012 Q4). Amar Ujala Compact is the most widely read and circulated Hindi daily tabloid in state of Uttar Pradesh (Source: IRS2012Q4 and ABC Jan-June2015).