28-09-2010, 10:02 AM
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This article is presented by:
Ina Kachan-Gallagher
Natalia Hrebien
Bayrin Guzel
Tara Mahon
Danielle Manter
Yves Rocher
a leader in botanical cosmetics
a leader in botanical cosmetics
INTRODUCTION
To look at the world through new eyes, to unlock nature’s mysteries, to offer women botanical beauty care that cherishes and protects sensitive skin.
Target market
In need for safe and effective everyday skin care products for home use.
Mid-income
Shop in retail outlets (vs online and catalogs)
Recognizing the Need
Minimal sales
- (weak promotion and poor distribution)
US market’s vast amount of product variety and high competitiveness
Increase brand and product awareness
Strongly believe to attain great success based on former experience in European and other foreign markets