25-03-2011, 02:01 PM
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ABSTRACT
The mobile market is booming with a great pace. In a populated country like India mobile market has a great future, as it plays a vital role in daily life. In the current trend of time it is always a hectic work to wait at home and waste time, while the mobile charging is going on .To solve this problem we need a wireless mobile charger, which can charge the mobile remotely and we need not to wait at home. This charger can charge the mobile with in a 50-meter range. The product we are providing will definitely take mobile market to a new high.
ENTREPRENUER PROFILE
1. Name :’
2. Educational Qualification: Bachelor of Technology
Technical Skills: Networking, Management Skills
3. Name:
4.
5. Educational Qualification: Bachelor of Technology
Technical Skills: Networking, Software Testing.
6. Name :
Educational Qualification: Bachelor of Technology
Technical Skills: Software and Hardware maintenance.
4. Name:
Educational Qualification: Bachelor of Technology
Technical Skills: Networking, Management Skills
3. TYPE OF THE PRODUCT / SERVICES
1. Type of the Project :
Mobile Technology
2. Product / Services Description :
The project aims at developing a new dimension in the Mobile Technology through a wireless mobile charger. A wireless mobile charger will be delivered to people with the help of distributors. It can also be available through online-shopping.
3. Major Consumers :
There are no age groups specified. Our major consumers will be people for whom mobile plays a vital role in daily life
MARKET POTENTIAL
3.1 Present Demand and Supply of the Product:
The Indian mobile market is one of the fastest growing sectors in India as India is full of mobile users. The market is flooding with mobile retailers but the major players like Nokia, Motorola are on top. As the mobile demand is growing with population this industry will not go down so early.
And another factor is that in the current trend it is like fashion to have a mobile. So as soon mobile is there people will need chargers, after all one mobile user will definitely have one charger.
3.2 Competition:
Currently no one produces wireless mobile charger, so it will be a great opportunity for us to grasp the market, however company like Nokia, Motorola and Ericson may be the competitor for us. Besides that there are local mobile accessories producing company which may try to compete with us.
3.3 Target Clients:
Our main target client belongs to the age group of 18-60. However any body who has a good passion for mobile will be our customer.
3.3 Marketing Strategy:
The Marketing Strategy will be advertising the product in the media through the various advertisements telecasted in different channels, in print media and advertisement on the internet.
4. DETAILS OF THE PROPOSED PROJECT
This plan will focus on a mobile charger with some added functionalities that will definitely lead to take mobile technology to a new high. We will have charger which will charge the mobile with out any wired connection. This industry will be maintained by communication engineers, hardware engineers and a management team.
PRODUCTION SCHEDULE
4.1 Number of Working Days per Annum:
The Firm will remain open for all days except on Sunday, national & local holidays.
4.2 Number of Working Shifts:
Since it is a production firm so the working shift from 10.00 am to 5 pm
Sometimes when demand is high we will make night shift.
4.3 Installed Capacity:
4.4 Utilized Capacity (%):
I - Year - 68%
II - Year - 79%
III -Year - 86%
ADVANTAGE CUSTOMERS:
Customers will be benefited from our mobile charger by charging the mobile wirelessly and saving their valuable time. Our store will also offer a membership for the customers and members will be charged 10% lesser than other customers.
PROFIT PROSPECT:
Considering the selling prices of the mobile charger Rs.800/-, and the profit margin is also about 40%. And considering the best case and proper functioning we will churn out annual revenues of Rs. 48 Lacks approximately