03-10-2016, 10:41 PM
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The recent announcement of the Wibree standard seems to have caught the industry unawares. The initial response of many analysts and much of the media has been to categorise it as yet another competitor in the 2.4 GHz space. A significant number have announced that it obviously just a “Bluetooth killer”. Nothing could be further from the truth. One of the most important aspects of Wibree is that it envisages dual-mode chips that can support both Bluetooth and Wibree. This symbiotic existence is key to Wibree’s market success. There will also be single-mode Wibree chips that offer low power operation, which will enable a wide range of devices to talk to these dual mode chips.
Every wireless standard faces a problem of achieving a critical mass of nodes if it is going to enable mass market applications. Wi-Fi managed this on the back of laptops, Bluetooth managed it on the back of mobile phones. So far none of the other prospective short range wireless technologies have found a platform that will give them critical mass within the market place. The design of Wibree is particularly cunning as it builds in a route to mass deployment.
It is a strategy that means Wibree will redefine the speed at which a new wireless technology can be rolled out into the market. If we look back over the last fifty years, it typically took years for new technologies to reach their first million products in the field. It took the colour TV eight years to reach the million mark. The PC was faster, at 28 months, the Palm Pilot set a new record at 9 months. That record for consumer products was shattered by the iPod, which took just 17 days. Wireless technologies have had even slower gestations. From the first to the millionth 802.11 chip took a leisurely 4 years. Bluetooth did better, but was still a slow starter taking 17 months from the first product to the millionth one, although it proved exceptionally active since that point, taking just another 5 years to get to the billion mark. All existing records, both in consumer goods and wireless technologies are set to be overturned when Wibree leaves the starting blocks. Because of the fact that it will be integrated inside Bluetooth chips, it is likely to reach that one million shipment milestone in just one week.