29-10-2010, 01:11 PM
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training report on CUSTOMER RESPONSE TOWARDS ICICI DEBIT CARD
MASTER OF BUSINESS ADMNISTRATION
BY
B.V YUVA JEEVAN REDDY
Reg no: 1980963103
(M.B.A 3rd sem)
Research Extract
As per the requirements of S.V University MBA course, I have undergone dissertation study, which I have completed as per the requirements.
The topic of my study is “Customer response towards ICICI debit card”. ICICI Bank is India's second-largest bank with total assets of about Rs.1 trillion and a network of about 540 branches and offices and over 1,000 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital, asset management and information technology.
“A man without a smiling face and pleasant disposition must not open a shop” according to Chinese proverb. A customer looks at the seller’s face and senses his interest and attention, rather than reads his inner mind or feels the hidden concern. In other words, seller must not only be attentive to his clients’ needs, he must also show it. Thus the present study was undertaken to get insight in this critical aspect of business, which is not just retaining customers, but also multiplying their numbers, rather than offer rigid formulas on the subject, which generally get in the way of common sense and pragmatism.