* Perception and attitude toward ecotourism in Scotland among British tourists.
* How to develop Edinburgh as a new ecotourism destination.
* Factors affecting ecotourism buying behaviour.
* Does ecotourism economically benefit local communities?
* Is ecotourism in developing worlds better than Western nations?
* Examining the benefits of integrated marketing communication to ecotourism in the UK?
* Is price the main influence for ecotourism destination selection among British customers?
* Does Swansea have potential in becoming the new ecotourism destination of the UK?
* Do British customers prefer international ecotourism over British ecotourism?
* Examining the implications of the Internet on the growth of ecotourism