05-03-2012, 02:26 PM
Benefit segmentation
A marketing segmentation technique in which you target a group that is looking for similar benefits.
Examples of such groups would include bargain hunters, or people who seek luxury and high-prestige products or services
Watches - The Endless Benefits
helps one to be organized
serve as a fashion accessory
a great means to impress others
excellent gifts for all occasions
watches have become fashion statements other eg.
Diet coke - less sugar, lose weight Extra white toothpaste, whiter teeth, better smile
