hi i am jalal. i would like to have 4ps of unilever bangladesh for assignment purpose of university, i need your help.would u help me?

Marketing Mix Strategies

Objective of this project
This project is an outcome of an analysis of Lux brand by Unilever Bangladesh Ltd.The main purpose of the project is to find what strategies the company uses to market itsworld famous beauty soap,
LUX
, in Bangladesh ; the positive and negative aspects of thosestrategies.. The project discusses the process of using market segmentation, target marketing,the product, pricing, promotional and distribution strategies and a competitive analysis aswell as customer based brand equity of Lux.

Methodology of this project:

For accessibility and availability of information we have chosen to work on thestrategies of Unilever Bangladesh Ltd. Most of the information used in this project is from primary Sources. The main source of information was the focus group discussion. In additioninformation was also collected from websites and collected through the distributors of luxsituated in millat chowk and iqbal stadium.


Ownership:
Unilever is one of the world’s largest and leading multinational companies; Unilever commenced their business activities on a larger scale by setting up their first factory in Netherlands, in the year of 1872. . 90% people are using the products of unilever inBangladesh.Unilever is providing different types of products in this way :
•
Personal Wash: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove, Pears, Rexona
•
Laundry: Surf excel, Rin, Wheel
•
Skin care: Fair and Lovely, Ponds, Vaseline, Aviance
•
Oral care: Pepsodent, Close up
•
Deodorants: Axe, Rexona
•
Colour cosmetics: Lakme
•
Ayurvedic personal and health care: Ayush

Target customers
Urban and sub urban middle class, and rural poor people are the largest part of Pakistan population. A research carried out by Unilever Pakistan reveals that urban rich people are more likely to buy imported and expensive products. Moreover rural poor peopletend to buy cheap products even without evaluating its quality. However urban and sub urbanupper middle and middle class people tend to buy affordable and quality products.
LUX
is not a highly expensive but an affordable product. That is why the companytargets urban and sub urban upper middle and middle class people who are the secondhighest population of segment of the country. From the segmentation of customer accordingto SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy lux.

Marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four Ps: price, product, promotion, and place.[1] In service marketing, however, the four Ps are expanded to the seven Psprocess,people , physical environment [2] or Seven Ps to address the different nature of services.

In the 1990s, the concept of four C's was introduced as a more customer-driven replacement of the four P's.[3] There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience), and Shimizu's four Cs (commodity, cost, communication, channel).


Marketing decisions generally fall into the following four controllable categories:

Product
Price
Promotion
Place