The attractiveness of the industry which Maruti Suzuki is operating

We started out in 1982 in Gurgaon, Haryana. Little did the then quiet suburb of New Delhi know, that it was going to become the epicenter of the automobile revolution in India. The year marked the birth of the Maruti Suzuki factory. India turned out 40,000 cars every year. The new Maruti Suzuki 800 hit the streets to begin a whole new chapter in the Indian automobile industry.
We set out with an obsession for customer delight, one that was unheard in the corridors of automobile manufacturers then. It was about a commitment to create value through innovation, quality, creativity, partnerships, openness and learning. It created a road that was going to lead the world in to a whole new direction, laid out by Maruti Suzuki.
Today, Maruti Suzuki alone makes 1.5 million Maruti Suzuki family cars every year. That’s one car every 12 seconds. We drove up head and shoulders above every major global auto company. Yet our story was not just about making a mark. It was about revolutionary cars that delivered great performance, efficiency and environment friendliness with low cost of ownership. That’s what we call true value. We built our story with a belief in small cars for a big future. Our story encouraged millions of Indians to make driving a way of life. India stepped up with our vision to take on the fast lane. A comradeship had begun. Something incredible had begun.
So, what drives us? Millions of Indians who’ve put their faith in us. A team of over 13200 dedicated and passionate professionals that turned out 15 car models with over 150 variants. The drive is backed up by a nationwide service network spanning over 1500 cities and towns and a sales network that spreads across 1471 cities, 2 state of art factories, which together turn out 15 lakh cars annually. And a commitment to make Indian roads safer through a network of training infrastructure that imparts driving skills.
Finally, our inspiration comes from one place – India’s hopes, dreams and aspirations. The Maruti Suzuki journey has been nothing less than spectacular. But to be honest, we’ve only just begun.

Maruti Suzuki is the market leader in India and has an amazing brand equity. Maruti is known for the service it provides and is synonymous with Maruti 800 – the longest running small car in India. Here is a SWOT of maruti suzuki, its strengths, weaknesses, opportunities and threats.
SWOT analysis of Maruti Suzuki
Strengths in the SWOT analysis of Maruti Suzuki
Maruti Udyog limited (MUL) is in a leadership position in the market with a market share of 48.74
Major strength of MUL is having largest network of dealers and after sales service centers in the country.
Good promotional strategy is adopted by MUL to transfer its thoughts to the people about its products.
Maruti Suzuki recorded highest number of domestic sales with 9,66,447 units from 7,65,533 units in the previous fiscal. It recently attained the 10million domestic sales mark.
Strong Brand Value and Loyal Customer Base are big strengths for MUL
There are around 15 vehicles in Maruti Product portfolio. Has good product lines with good fuel efficiency like Maruti Swift, Diesel, Alto etc
Alto still beats the small car segment with highest number of sales
MUL is the first automobile company to start second hand vehicle sales through its True-value entity.
MUL has good market share and hence it’s after sales service is a major revenue contributor.
Weaknesses in the SWOT analysis of Maruti Suzuki
Low interior quality inside the cars when compared to quality players like Hyundai and other new foreign players like Volkswagen,Nissan etc.
Government intervention due to having share in MUL.
Younger generations started getting a great affinity towards new foreign brands
The management and the company’s labor unions are not in good terms. The recent strikes of the employees have slowed down production and in turn affecting sales.
Maruti hasn’t proved itself in SUV segment like other players.
Opportunities in the SWOT analysis of Maruti Suzuki
MUL has launched its LPG version of Wagon R and it was a good move simultaneously
MUL can start R&D on electric cars for a much better substitute of the fuel.
Maruti’s cervo 600 has a huge potential in tapping the middle class segment and act as a strong threat to Nano
New DZire from Maruti will capture the market share and expected to create the same magic as Maruti Esteem(currently not available)
Export capacity of the company is giving new hopes in American and UK markets
Economic growth of the country is constantly increasing and the government is working hard to increase the gdp to double digit.
Threats in the SWOT analysis of Maruti Suzuki
MUL recently faced a decline in market share from its 50.09% to 48.09 % in the previous year(2011)
Major players like Maruti Suzuki, Hyundai, Tata has lost its market share due to many small players like Volkswagen- polo. Ford has shown a considerable increase in market share due to its Figo.
Tata Motors recent launches like Nano 2012, Indigo e-cs are imposing major threats to its respective competitor’s segment
China may give a good competition as they are also planning to enter into Indian car segment
Launch of Hyundai’s H800 may result in the decline of Alto sales